In my quest to lower my total putts per round, I’ve been eyeing the Wilson Staff Infinite line of putters due to their great aiming system. When I stumbled across this sale, I thought it was great, at first. Then I realized what they were doing with this ad. First off, the $49.99 price tag is GREAT on this putter that normally retails for $99.99. That is a solid 50% off deal right there. Unfortunately, that’s where the greatness ends. Rock Bottom Golf increased the price to $129.99 to make the $99.99 normal retail price (which is what virtually everyone else on the planet sells the putter for) a deal. For this sale, it gets even worse as they artificially inflated the price to almost $200 to get the putter down to 75% off the original price.
This is one of those “tactics” that some stores use to make a great deal look better than it is. When you run across those crazy 60-90% off sales make sure to shop around for the item to make sure they aren’t really just overinflated prices that are marked down to a somewhat normal level. More often than not, you will find lower prices.
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