Tuesday, June 5, 2018

Equipment Preview: Aris Golf Balls And How Brilliant Their Company Is

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There seems to be new blood popping up in the Golf Ball industry all over the place right now. From Vice Golf to Snell and OnCore to Costco, everyone wants in on the most consumable golf commodity on the market today. While competition is great, the more small manufacturers climb into the game, the more difficult it may be for them to stick around. What is missing from most of these new upstarts (and I use the term new – like in the last 10 years) is that they have no guarantee or deals for us to stick around long term with them. For example, Vice Golf has a great deal on multipack balls, as does Snell Golf. So I may hop online and buy 6 dozen balls that will last me a year and then move to something new after that. Sure, they made their $150 sale to me, but what happens next?

Step into the brilliant minds of Aris Golf. I haven’t been this excited to test out a ball since the Wilson FG Tour, but this is for an entirely different reason. Aris, based in Salt Lake City not only makes what appears to be a full range of golf balls, but they market them in a way that not only make sense, but makes it easy for everyone to have top notch balls all year long. Priced from $1.50 a ball for their distance “Scout” line to $2.33 a ball for their tour quality “Hero” line, finding the right ball pretty simple and keeping the right ball in your bag is even easier. To simplify the process of keeping their ball in your bat, Aris offers a special bonus – free shipping – when you subscribe to their ball. Yes, I said, “Subscribe to their ball.” Their ball subscription program lets you pick up a dozen balls every month, 2 months or even 6 months and pay nothing for shipping and handling. Since most shops and manufacturers charge $5-10 for shipping (that works out to be $0.41 to $0.82 per ball extra) unless you order multiple dozens at a time, you end up paying far more per ball than you would for a decent quality ball at a local golf shop.

About that quality… I will have a full review of all three balls as soon as I can get them on the course, but based off some chipping and putting practice, the Scout looks great and feels better than most of the competitors in the $1.50 a ball range. The Captain is positioned exactly in the middle, a bit more check on chip shots, and a bit softer feel while putting. The Hero, well, it out spun the TP5 and ProV1x that I had to compare it to without much of an issue at all and felt like butter off the putter face. I’d rank it up there with the Snell MTB in short game performance right off the bat, and that’s saying quite a lot in my opinion. I also wanted to compliment Aris on the finish of the Scout line. This is by far the best “lime green” color I have seen on a ball to date. It’s just a smidge different than most of the others and the matte coloring is fantastic. I’ll be out on the course with them tomorrow – weather permitting – so stay tuned for a full review coming soon!


For more on Aris Golf Balls visit www.arisgolf.com

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